Inclusive Communication in Employer Branding and Recruitment

Increase Candidate Pool

On average, our customers have increased female applicants by 68% and total applicants by 54%. Using inclusive language in job postings and recruitment materials attracts a broader range of candidates, lowering costs, and enhancing the quality of hires.

Improve Company Reputation

By using inclusive language, companies can ensure a fairer and more equitable recruitment process for all candidates, thereby enhancing the candidate experience and improving the company's reputation and brand image.

Prevent Skills Shortages

Broadening the recruitment approach to be more inclusive can help address skills shortages. By reaching out to underrepresented groups, companies can tap into a larger talent pool and find the skills they need.

Step 1

Attract Qualified Candidates

Job Descriptions: Crafting job descriptions with inclusive language ensures that candidates from all backgrounds see themselves fitting into the role, increasing application rates.

Job Posts: Incorporating inclusive communication into job posts helps attract a wider range of candidates by signaling a welcoming and supportive work environment.

Step 1

Step 2

Become an employer brand where more people can see themselves

Career Page: By using inclusive language on your career page, you can attract a diverse pool of candidates who feel valued and represented.

Social Media Content: Engaging social media content that embraces inclusivity not only attracts candidates but also enhances your employer brand as a champion of diversity and belonging.

Step 2

Step 3

Run a great candidate experience

A great candidate experience relies on a great recruitment process. Communication and engagement with candidates are crucial for winning them over.

Implement inclusive communication at every stage, from attracting and sourcing to confirmation, rejection, and job offers, to ensure that the most qualified candidates say 'Yes', and others will walk away as ambassadors who had a great experience with your company.

Step 3

Develop Diverse is built on a foundation of research

Our AI model is rooted in research across disciplines, like psycholinguistics and sociology. Our in-house experts ensure that our AI is powered by accurate data and continuously updated based on new findings and knowledge.

Based on this foundation, we offer the best AI solution for inclusive communication, ensuring optimal outcomes and real results for our customers - because if they succeed, so do we.

Standard AI models are not free from biases

Standard AI models are based on all available open-source data, which includes sources of varying quality. Our study found that the most widely used AI models are more biased than humans.

In a study of 1,439 job ads, we found AI-generated ads in these standard AI models scored an average of 40.9 on the inclusivity scale, while human-written ads averaged 57.9 (we recommend a score above 90). Read the study here.

“Develop Diverse offers a great tangible software to work with inclusive communication continuously, both in job descriptions and Employer Branding material. The software is easy to use, and initial analysis of results showed a great increase in female candidates for the tested job ads.”

Lykke Laursen Jeppesen

Diversity & Inclusion Lead, TDC Group

You won't attract ambitious candidates by stating they should be ambitious; you'll only attract people who are used to being labeled as ambitious.

Why Develop Diverse

Increase Candidate Pool

Improve Company Reputation

Prevent Skills Shortages

One tool for all your recruitment & employer branding content

Attract Qualified Candidates

Become an employer brand where more people can see themselves

Run a great candidate experience

Software you can rely on

Develop Diverse is built on a foundation of research

Standard AI models are not free from biases

Don't just take our word for it

Lykke Laursen Jeppesen

Get a demo of Develop Diverse and explore the Inclusivity Monitor

About Develop Diverse