Passive candidates

Passive candidates are professionals who aren't actively looking for a new job but could be open to the right opportunity. Think of them as individuals who are content in their current role but might consider a change if the right offer comes along. These candidates are highly sought after by companies because they already bring valuable experience and skills to the table.

For businesses, recruiting passive candidates can be more efficient and cost-effective than traditional recruitment. Instead of waiting for job seekers to apply or running expensive advertising campaigns, companies can reach out directly to people who are already performing well in their field. 

The challenge, of course, is getting their attention and convincing them that a new role is worth considering. It’s a more proactive recruitment approach.