The strategic use of Employer Value Propositions: Recruitment Equation Talk #5 Pedro Porto Gusmão
The Recruitment Equation
In this episode, Nicklas Pyrdol from Beyond Talents and Pil Byriel from Develop Diverse dive into the strategic use of Employer Value Propositions (EVPs) with special guest Pedro Porto Gusmão from Coloplast. Pedro breaks down how EVPs answer the core question: “Why should you work here?” and how they help structure a company’s employer brand, define its competitive edge, and attract the right talent. Gain actionable insights on building a compelling EVP and positioning your organization as an employer of choice.